Vita Coco, the leading coconut water brand, launched in 2004 when two friends, Michael Kirban and Ira Liran learned about the tropical elixir after a chance encounter at a New York City bar. Not only did their discovery bring coconut water into the mainstream beverage aisle, it rebranded coconut water as a premium lifestyle drink and helped propel the trend of natural-functional beverages. Fast forward 15 years, and Vita Coco is available in 30 countries and has expanded coconut water into new occasions with innovations like Vita Coco Sparkling, Pressed, Coconutmilk, and Coconut Oil.
In 2018, All Market Inc., the parent company created by Michael and Ira, expanded into a true portfolio company, making it one of the largest independent and privately-owned beverage companies in the world. With the acquisition of RUNA, a clean energy drink, and the creation of Ever & Ever, an environmentally-minded, sustainably-packaged water category, the company is changing the ready-to-drink beverage landscape by offering its consumers better-for-you, yet convenient, options. Despite massive growth and success, AMI maintains the same entrepreneurial spirit on which it was founded, with a can-do culture that’s just beginning to tap the potential of the better-for-you beverage space.
Vita Coco is headquartered in New York City with international offices in Singapore and London.
“ At Vita Coco, there are endless opportunities to work on new projects and ideas. The Vita Coco team is second-to-none in using collaboration and creativity to continue leading the way in the coconut water category. ”
“ Working at Vita Coco has been such a breath of fresh air that I somewhat stumbled upon in my marketing career. Vita Coco has taught me what it feels like to feel like you actually belong at a company. Culture is everything, and Vita Coco knows that. ”
“ I find the entrepreneurial aspect of the company pretty cool! The product portfolio is expanding, and the better-for-you product innovations make it an exciting time to be here! ”
Unlimited Vacation Days
Health Benefits - No Waiting Period
Employee Product Allowance
Peerfit Wellness Membership
Fridges stocked with all the coconut water you can ask for
401(k) Company Match & Financial Advisors