The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.
In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.
In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
Monthly Product Allowance
Monthly Phone & Car Allowance
Monthly Stipend Towards Fitness and Wellness Membership
Paid Maternity & Paternity Leave
401(k) Plan with Company Match & Free Financial Advisors
Hybrid Office & Remote Work Capabilities
Our Leadership Team
Jonathan Burth
Chief Operating Officer
Jane Prior
Chief Marketing Officer
Charles Van Es
Chief Sales Officer
Michael Kirban
Executive Chairman
Martin Roper
Chief Executive Officer
Corey Baker
Chief Financial Officer
Doug E.
Sales Key Accounts Manager
“ If you love life, love multitasking, love a crazy bunch of "coconuts", this is the place to be. We run fast, are agile, flexible, and slow down for nothing. You will grow with Vita Coco and have fun along the way! ”
Mikey B.
Sales Market Manager
“ The passion our employees display for Vita Coco is a real highlight of my time here. Everyone here really lives and breathes the brand daily. Our day-to-day truly feels like we are making an impact out there. Unlimited vacation helps too! ”
Pete S.
Sales VP, DSD - North
“ The culture at Vita Coco is second-to-none. I consider Vita Coco as the oldest start-up in the country (in a good way); we have all the benefits/perks of a "big business", but the entrepreneurial mindset/attitude of a start-up. ”