Vita Coco, the leading coconut water brand, launched in 2004 when two friends, Michael Kirban and Ira Liran learned about the tropical elixir after a chance encounter at a New York City bar. Not only did their discovery bring coconut water into the mainstream beverage aisle, it rebranded coconut water as a premium lifestyle drink and helped propel the trend of natural-functional beverages. Fast forward 15 years, and Vita Coco is available in 30 countries and has expanded coconut water into new occasions with innovations like Vita Coco Sparkling, Pressed, Coconutmilk, and Coconut Oil.

In 2018, All Market Inc., the parent company created by Michael and Ira, expanded into a true portfolio company, making it one of the largest independent and privately-owned beverage companies in the world. With the acquisition of RUNA, a clean energy drink, and the creation of Ever & Ever, an environmentally-minded, sustainably-packaged water category, the company is changing the ready-to-drink beverage landscape by offering its consumers better-for-you, yet convenient, options. Despite massive growth and success, AMI maintains the same entrepreneurial spirit on which it was founded, with a can-do culture that’s just beginning to tap the potential of the better-for-you beverage space.

Vita Coco is headquartered in New York City with international offices in Singapore and London.

  • Aytunc A.

    Sr. Director of Global Quality and R&D

    “ The number one reason for Vita Coco being a great place to work is the people. When you join us, you will be working with diverse, fun loving, and truly capable, in both, personal and professional levels, people that want to elevate each other. ”

  • Nick K.

    Brand Manager - Vita Coco

    “ At Vita Coco, there are endless opportunities to work on new projects and ideas. The Vita Coco team is second-to-none in using collaboration and creativity to continue leading the way in the coconut water category. ”

  • Freddy B.

    Sales Market Development Manager

    “ One of the things I love the most about the brand is the environment we provide to the consumer - from providing killer displays to the best hydration that is out there! Definitely makes waking up for work a lot easier! ”

  • Unlimited Vacation Days

  • Health Benefits - No Waiting Period

  • Employee Product Allowance

  • Peerfit Wellness Membership

  • Fridges stocked with all the coconut water you can ask for

  • 401(k) Company Match & Financial Advisors

Our Leadership Team

  • Michael Kirban

    Co-Founder/CEO

  • Martin Roper

    Co-CEO

  • Jonathan Burth

    Chief Operating Officer

  • Jane Prior

    Chief Marketing Officer

  • Charles Van Es

    Chief Sales Officer - N.A.

  • Kevin Benmoussa

    Chief Financial Officer

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