The Vita Coco Company is seeking a Contract, Omnichannel Analyst to join our Digital Marketing Team. This role will be based out of our NYC HQ reporting directly to our Amazon Acceleration Manager.

Main Responsibilities:

  • Own and optimize content and SEO on retailer websites through syndication and data tools (Salsify, Syndigo, BazaarVoice etc.)
  • Work with Vita Coco brand team to share learnings (A/B Test Results, Conversion Metrics, etc.) and drive online content strategy
  • Optimize listings to improve search rankings and incorporate new keywords and product claims.
  • Own content strategy across all eRetailer platforms advising teams on best practices and optimizations.
  • Manage content strategy and reporting for Amazon Posts, Brand Store, and A+ placement from brief to execution
  • Omnichannel Management
  • Assist in day-to-day operations on behalf of The Vita Coco Company’s omnichannel business including but not limited to:
  • Assisting cross-functionally with operations, logistics and customer service teams
  • Assisting Amazon Acceleration Manager in forecasts, value chains, new product launches & inventory management
  • Day-to-day media and operations agency management
  • Act as eCommerce analytics lead on sales reporting, insights, marketing metrics and post campaign analysis.
  • Synthesize campaign learnings and communicate data-driven recommendations and best practices to the sales and brand teams on a regular basis
  • Advertising Management:
  • Synthesize campaign learnings and communicate data-driven recommendations and best practices to the sales and brand teams on a regular basis
  • Proactively share best practices with peers and lead the broader commercial team’s thinking on Omnichannel commerce
  • Activate retailer onsite traffic drivers (including targeted display ads, content, search) to deliver upon key KPIs
  • Act as in house media manager for select platforms


  • Expert in omnichannel platforms and tools such as: Amazon Seller Central, Amazon Vendor Central, Salsify
  • Retail or Online Media Knowledge (Amazon Ads, Walmart Connect, Criteo, Google Ads etc) a plus.
  • Strong analytical skills with the ability to extract insights and tell a story with data
  • Proficient in Microsoft Suite (Powerpoint, Excel, Word, etc)
  • Communication skills: clear, concise, and confident
  • On the forefront of consumer preferences and media trends
  • Ability to adapt and the agility to keep up with new situations and opportunities as the online retail space shifts and changes
  • A positive attitude, attention to detail, and eagerness to learn.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $20-30/hour, 40 hours/week. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.