The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

So what is PWR LIFT?

You know the feeling. You finish that last rep, that last set, or that last mile. You’re exhausted, you’re dehydrated, and you know you’re going to be sore tomorrow. When you finish your workout, you know you need more than just a thirst-quencher. PWR LIFT combines Whey Protein, BCAAs, B-Vitamins, and electrolytes for the most well-rounded post-workout recovery. And with zero sugar and no artificial ingredients, you’ll feel more hydrated, energized, and invigorated to take on the day — whatever it throws at you. That’s PWR LIFT.

Reporting to the Texas Brand Activation Manager, the Dallas Brand Educator Team Lead will be responsible for day-to-day communications with the team and the Texas Brand Activation Manager, scheduling for the team and acting as an in-person supporting manager for the team when in the field - all while having the time of your life, of course. The perfect Brand Educator Team Lead is flexible, enthusiastic, sociable, reliable, has an entrepreneurial spirit and a great work ethic! The Brand Educator Team Lead will be based from their home office and work in the field regularly as needed.

Main Responsibilities:

  • Manage day-to-day communications between the Texas Brand Activation Manager and the team
  • Manage day-to-day operations including, but not limited to:
    • Managing inventory, product stock, asset maintenance, vehicle maintenance
  • Responsible for collecting availability and scheduling the team monthly.
  • Act as a point of contact for all local events with event coordinators and the team.
  • Act as an ambassador of the brand at all times.
  • Responsible for training new Brand Educators on sampling interactions with consumers during all scheduled events, demos and sampling routes.
  • Collaborate effectively within a team environment and collect feedback from the team to relay to the Brand Activation Manager.
  • Identifying and reporting all sampling or event opportunities to the Brand Activation Manager
  • Responsible for adding scheduled demos to the schedule
  • Responsible for coming up with new locations to Guerrilla Sample and Seed monthly·
  • Ensuring all Brand Educators execute their duties, are punctual and maintain professionalism while out in the field
  • Responsible for maintaining bi-weekly check ins with the team and discussing areas of improvement, if applicable
  • Responsible for managing all recaps to ensure they are filled out correctly and relay feedback to the Texas Brand Activation Manager

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.