Vita Coco, the leading coconut water brand, launched in 2004 when two friends, Michael Kirban and Ira Liran learned about the tropical elixir after a chance encounter at a New York City bar. Not only did their discovery bring coconut water into the mainstream beverage aisle, it rebranded coconut water as a premium lifestyle drink and helped propel the trend of natural-functional beverages. Fast forward 18 years, and Vita Coco is available in 30+ countries and has expanded coconut water into new occasions with innovations like Vita Coco Pressed, Coconut MLK, and Coconut Oil.  

In 2018, Vita Coco expanded into a true portfolio company, making it one of the largest independent and privately-owned beverage companies in the world. With the acquisition of RUNA, a clean energy drink, and the creation of Ever & Ever, an environmentally minded, sustainably-packaged water category, Vita Coco is changing the ready-to-drink beverage landscape by offering its consumers better-for-you, yet convenient, options. Despite massive growth and success, Vita Coco maintains the same entrepreneurial spirit on which it was founded, with a can-do culture that’s just beginning to tap the potential of the better-for-you beverage space.

Vita Coco Co. is headquartered in New York City with international offices Singapore and London.

The National Accounts Manager, NorthEast is responsible for developing and guiding key retailers in the Supermarket Channel. The NAM will achieve account profitability and sales targets, serving as the primary account contact, working hand in hand with our Distributor partners, while providing account leadership. This individual will also be responsible for the increased distribution of Vita Coco brand items for permanent planogram space and promotional displays.

We are hiring a National Accounts Manager to support the Supermarket Channel which will be remote based and responsible for select key accounts in the Northeast US from NY to Maine. This role will report to the Director of Sales.

Main Responsibilities:

  • Develop and execute account specific strategies to grow at both the account and product category levels
  • Develop account goals and business plan with retailers and distributor partners
  • Manage and cultivate programs to achieve case volume and dollar volume budgets.
  • Develop and execute strategies with retailers to grow business opportunities, i.e. new products, promotional planning, and merchandising
  • Conduct regular reviews of business performance, promotion strategies, planograms
  • Forecast, budget and track account revenues and cost to deliver the annual plan


  • 7-10 years of professional Sales experience. Northeast Grocery Experience is a must. DSD experience is preferred.
  • CPG Experience in the East or North East region is required
  • Bachelor's degree or business-related field is preferred
  • Track record of building strong business relationships with key customers
  • Ability to effectively communicate with senior internal leadership 
  • Demonstrated skills in achieving sales, profitability, and budget goals
  • Ability to effectively implement sales and marketing strategies
  • Ability to effectively monitor category performance versus plan and communicate accordingly
  • Ability to understand trade spending effectiveness (efficiency of promotional activity is preferred)
  • Candidate should possess strong analytical skills, critical thinking skills and problem-solving skills
  • Strong presentation and communication skills, both verbal and written
  • Ability to interface and demonstrate leadership both internally and externally
  • High-energy self-starter as well as collaborative team player
  • Proven ability to effectively communicate cross functionally within company and the customer

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.