The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

The Content Specialist Intern will work in the field regularly as well as in the NY Office in a Hybrid environment. Reporting directly to our Social Media Manager, this individual will be responsible for contributing to our content marketing machine, focusing on creating refreshingly real content across Owned (TikTok & IG) and paid channels (creator, influencer, ads). This person will focus on the Vita Coco brand.

This role is a part-time role that will occur during the spring on contract from March to May of 2024.

Main Responsibilities:

Social Content

  • Be an idea generator – this individual will be expected to be not only exceptional behind an iPhone camera, but also abundant in social content ideas.
  • What new TikTok series should we launch?
  • How can we tap into humor or consumer truths to come up with something that hits?
  • How can we quickly capture the content we need to jump on a trend, edit it, and go live before the trend dies out?
  • How can we leverage existing resources (a bench of creators, employees, your content team and yourself) to create content that is super engaging online and that others want to partake in?
  • Be an idea executer – with support from the Social Media Manager & Associate Manager, Content Strategy, this individual will be responsible for capturing low-fi content using untraditional methods, such as…
  • Shooting at “The Coconut Hub” aka our Union Square HQ
  • Organizing your own low-cost shoot
  • Capturing user-generated-content at events/on the ground
  • Working with our more traditional, in-house creative team to capture more organic-feeling content at lifestyle/product shoots
  • Set the bar – for what it means to produce meaningful, hilarious, entertaining social content.


  • Obsessed with internet trends and culture
  • Knows how to take a vision and execute on it to produce social-first content using an iPhone
  • Results-driven – knows how to build an engaged following on social
  • Believer in the power of long-term brand-building
  • Not afraid to be in front of or behind the camera
  • Organized, open to travel, doesn’t want to sit at a desk all day 😊

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $14.00-$16.00 an hour. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment