The Vita Coco Company is seeking a Content Specialist to support its newest brand PWR LIFT, a better-for-you sports drink with 10 grams of whey protein. The ideal Content Specialist will embody the hard-working spirit of PWR LIFT, bringing an entrepreneurial spirit and relentless enthusiasm to grow the brand one consumer at a time.   

So, what is PWR LIFT? 

You know the feeling. You finish that last rep, that last set, or that last mile. You’re exhausted, you’re dehydrated, and you know you’re going to be sore tomorrow. When you finish your workout, you know you need more than just a thirst-quencher. PWR LIFT combines Whey Protein Isolate, BCAAs, B-Vitamins, and Electrolytes for the most well-rounded post-workout recovery beverage. With zero sugar and no artificial ingredients, you’ll feel more hydrated, energized, and invigorated to take on the day — whatever it throws at you. That’s PWR LIFT.   

Reporting to the Associate Manager of Content Strategy, this individual will be responsible for fueling our content marketing machine, focusing on creating brand content across Owned (TikTok & Instagram) & Paid channels (creator, influencer, ads). This person will work alongside a counterpart focused on Vita Coco Coconut Water. The PWR LIFT Content Specialist will be based from their home office and work in the field regularly as needed. 


Social Content

  • Generate and execute ideas for TikTok and Instagram, with a willingness to film or self-produce content for our owned channels.
  • Quickly act on and participate in trends on social media, integrating our brand perspective in topical fashions.
  • Leverage PWR LIFT’s network of influencers, athletes, partners and employees to create engaging and participatory videos.
  • Plan and lead the execution of low-budget content capture/shoots to support brand initiatives in partnership with the social media, creative, and growth marketing teams.
  • Organize content capture of PWR LIFT events, including HYROX and DEKA Fit races (travel expected).
  • Gather learnings and insight from performance monitoring to ensure continual improvement of content across channels.

Influencer Management

  • Partner with the PWR LIFT Brand Specialist to brief and recruit creators to bring PWR LIFT initiatives to life with content posted on their pages, on our own feeds, or for use in ads.
  • Support paid influencer campaigns, including product seeding, influencer sourcing, influencer agency collaboration, relationship management, and post-campaign performance reporting.


The PWR LIFT Content Specialist should have a passion for fitness and/or sports, with their finger on the pulse of trends in fitness communities.

A successful candidate would be:

  • Obsessed with cultural and internet trends
  • Creative, with the ability to take a vision and put it into action
  • Unafraid to get scrappy and operate on lean budgets while still driving impact
  • Results-driven, with an eagerness to build social followings and follower engagement
  • A believer in the power of long-term brand building
  • A strong communicator
  • Organized, open to travel, and excited by a role that isn’t stuck behind a desk all day

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.