The full-time Retail Sales Manager will lead efforts at retail to achieve revenue, depletion, distribution, and retail execution goals in the market. The Retail Sales Manager will develop strategic plans for Top 100 accounts, focusing on the distribution, display, and shelf set opportunities that exist. This role will cover Southern Massachusetts including Cape Cod.

The Retail Sales Manager should be based in Southern Massachusetts and will report directly to the Market Manager, New England. This is an entry level position!


  • Plan and prepare customer business plans, innovation launches, retail programs, market blitzes and display execution
  • Provide consistent communication on retail execution, highlighting accomplishments and clearly outline follow-up needed from Distributor
  • Forge a strong partnership with the Distributor Sales team and act as a force multiplier
  • Become part of the Distributor team to increase the share of mind and demonstrate best practices to motivate them to raise their game
  • Utilize Repsly to build account call history, record accomplishments, and optimize the daily schedule

Key Call Points

  • Top 100 Accounts in the marketplace
  • KDP Branch Managers and District Managers
  • Independent Distributor Sales Managers


  • 1-2 years of professional sales experience
  • Proven ability to approach accounts in an innovative and creative way in order to expand the business
  • Proven successful sales call strategies
  • Ability to formulate account strategies and execute against them
  • Professional demeanor in working with co-workers, distributors, retail reps, and customers
  • Exceptional customer service, interpersonal and communication skills (both written and verbal)
  • Creative presentation, public speaking, and premium selling skills
  • Ability to travel between multiple accounts daily
  • A team player who also has the ability to work well independently
  • Ability to lift cases of product between 10-35 pounds
  • Must have a valid driver's license and clean driving record
  • Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)

Candidates must be fully vaccinated against COVID-19 and submit proof of vaccination, unless they qualify for a reasonable accommodation for bona fide medical or religious reasons.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.