RUNA is seeking a dynamic and energetic intern who is full of creative ideas and eager to learn and be apart of our Brand Marketing team. The RUNA Brand Marketing Intern will be responsible for implementing company social media/marketing strategies to increase company awareness and exposure; develop, analyze, and refine company social media/content strategies. This intern will gain visibility into our marketing department, supporting the brand marketing team in a variety of ways with a focus on content creation. This internship is an excellent opportunity to expand your skills in a collaborative and fast-paced working environment!

The RUNA Brand Marketing Intern role will be a 6-month contract with the potential to go full-time. This role will shift to in-office at Vita Coco's NYC HQ once normal office activity resumes.

Main Responsibilities:

  • Social Media:
    • Work on a semester-long project that will be presented to the leadership team at the end of the semester
    • Assist in trend-mapping and updating the team on weekly evolving social landscape
    • Contribute ideas for new content series, visual tools, and ways to engage via our social channel
    • Develop a monthly content calendar including creating and spotting new trends
    • Help with replying to public facing comments, engaging with our customers, and replying to private DM's
    • Assist with creating and publishing content across RUNA's Instagram, Facebook, and Twitter
    • Help with any shipping needs (when back in the office) or ad hoc projects, assist in ordering product for content shoots, giveaways, etc.
  • Influencer:
    • Help craft strategic influencer briefs for campaigns
    • Identify and vet potential influencer partners
    • Research pop culture and influencer trends to translate findings into potential opportunities
  • RUNA:
    • Help develop and manage always-on campaigns on platforms like Instagram & TikTok marketplace (directly interacting with the influencer community, response, engagement, compensation, managing sampling, etc.)
    • Perform analytics and reporting of campaigns
    • Ad hoc assignments
  • Paid Media:
    • Help strategize, set up, and execute paid media campaigns, working in platforms such as Facebook and TikTok
    • Write ad copy and perform A/B testing to understand what messaging drives better performance
    • Pull reports for live media campaigns and assist in analyzing performance metrics
    • Perform competitive analysis of key competitor's paid media campaigns
    • Keep a pulse on new media trends and ad technology, including meeting with vendors to learn about new media opportunities

Qualifications, Skills, Knowledge & Experience:

  • Solid communication skills, especially written
  • Experience and/or coursework in journalism, communications, marketing, or media
  • Strong desire to learn and grow
  • Proficiency with Microsoft Office Suite
  • Experience managing campaigns with influencers is a plus
  • Experience working with platforms such as Instagram and TikTok Marketplace is a plus
  • Executed paid social campaigns in Facebook Business Manager is a plus
  • Proficiency in Adobe Illustrator is a plus

Job Type: Internship

Duration: 6-month contract

Hourly Rate: $20-$24

All Market Inc. is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.