Vita Coco is looking for a Brand Educator professional based out of New York, NY, to activate our developing brands and join our bunch of "Coconuts".

What's the gig? You won't find any cubicles here; this isn't your typical 9-5. Brand Educators are the face and voice of Vita Coco in the local market, bringing the brand to life through various types of sampling. It's about driving trial on our innovations, educating consumers, and creating lasting first impressions that the consumer will share with their friends - all while having the time of your life, of course. Who is the ideal Brand Educator? The perfect Brand Educator is flexible, enthusiastic, sociable, and nuts for life! An entrepreneurial spirit, along with a great work ethic is the key to success. First impressions are everything - Brand Educators must have excellent communication skills, and a well-presented appearance is essential.

As a Vita Coco Brand Educator, you will:

  • Be an expert in all things Vita Coco
  • Educate the public on the benefits of Vita Coco
  • Be willing to learn and participate in all aspects of Vita Coco
  • You will be an expert in engaging the consumer.
  • Exude confidence, own every interaction while being an active listener
  • Be a social chameleon, adapt to consumers from all walks of life through engaging and natural dialogue
  • Personalize each interaction to create a unique and memorable experience for the consumer
  • Act as an ambassador of the brand at all times
  • Collaborate effectively within a team environment
  • Be capable of spotting future opportunities for Vita Coco through consumer dialogue and event activation

Desired Skills and Experience:

  • Excellent communication skills with an outgoing personality
  • A mature mindset
  • Ability to adapt to and work well in all environments
  • Reliable means of transportation (public or personal) and valid driver's license
  • Appropriate availability (per market need)
  • Flexible schedule
  • Must be able to sit or stand for hours at a time
  • Must be able to lift/carry 30 lbs.
  • Must have driver's license

Job Type: Part-Time (averaging 8-12 hours/week)

Availability: At least 3 days a week, including one weekend day

Hourly Rate: $18.00/hour
Candidates must be fully vaccinated against COVID-19 and submit proof of vaccination, unless they qualify for a reasonable accommodation for bona fide medical or religious reasons.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.