The Retail Sales Manager will lead efforts at retail to achieve revenue, depletion, distribution and retail execution goals in the Market. The Retail Sales Manager will develop strategic plans for Top 100 accounts, focusing on the distribution, display and shelf set opportunities which exist.

This is an entry-entry level remote role and based out of Arizona, reporting directly to the Market Manager.


1. Plan and prepare

  • Customer business plans
  • Innovation launches
  • Retail programs
  • Market blitzes

2. Measure and improve

  • Execution against all of the above
  • Display execution

3. Distributor Management

  • Provide consistent communication on retail execution, highlighting accomplishments
  • Clearly outline follow-up needed from Distributor

4. Collaboration and Teamwork

  • Forge strong partnership with Distributor Sales team and act as a force multiplier
  • Become part of the Distributor team to increase share of mind and demonstrate best practices to motivate them to raise their game

5. Organization and Time Management

  • Utilize Repsly to build account call history, record accomplishments and optimize daily schedule

    Key Call Points

    • Top 100 Accounts in marketplace
    • KDP Branch Managers & District Managers
    • Independent Distributor Sales Managers


    • Years of experience: 1-2 years of professional Sales experience
    • Professional Experience:
      • Proven ability to approach accounts in an innovative and creative way in order to expand the business
      • Proven successful sales call strategies
      • Ability to formulate account strategies and execute against them
      • Professional demeanor in working with co-workers, distributors, retail reps and customers
    • Key Skills & Qualifications:
      • Exceptional customer service, interpersonal and communication skills (both written and verbal)
      • Creative presentation, public speaking and premium selling skills​​​​​​​
      • Ability to travel between multiple accounts each day
      • A team player who also has the ability to work well independently
      • Ability to lift cases of product between 10-35 pounds
      • Must have a valid driver’s license
    • Technical Skills Required: Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)

    Successful candidates must be fully vaccinated against COVID-19 and submit proof of vaccination, unless they qualify for a reasonable accommodation for bona fide medical or religious reasons

    The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.