Retail Sales Manager
Vita Coco, the leading coconut water brand, launched in 2004 when two friends, Michael Kirban and Ira Liran learned about the tropical elixir after a chance encounter at a New York City bar. Not only did their discovery bring coconut water into the mainstream beverage aisle, it rebranded coconut water as a premium lifestyle drink and helped propel the trend of natural-functional beverages. Fast forward 17 years, and Vita Coco is available in 30 countries and has expanded coconut water into new occasions with innovations like Vita Coco Sparkling, Pressed, Coconut milk, and Coconut Oil.
In 2018, All Market Inc., the parent company created by Michael and Ira, expanded into a true portfolio company, making it one of the largest independent and privately-owned beverage companies in the world. With the acquisition of RUNA, a clean energy drink, and the creation of Ever & Ever, an environmentally minded, sustainably-packaged water category, now the company is changing the ready-to-drink beverage landscape by offering its consumers better-for-you, yet convenient, options. Despite massive growth and success, now “The Vita Coco Company” maintains the same entrepreneurial spirit on which it was founded, with a can-do culture that’s just beginning to tap the potential of the better-for-you beverage space.
Vita Coco is headquartered in New York City with international offices in Hong Kong, Singapore and London.
The Retail Sales Manager will lead efforts at retail to achieve revenue, depletion, distribution and retail execution goals in the Market. The Retail Sales Manager will develop strategic plans for Top 100 accounts, focusing on the distribution, display and shelf set opportunities which exist. This role is based out of Portland, Oregon reporting directly to the Market Manager.
Plan and prepare
Customer business plans
Measure and improve
Execution against all of the above
Provide consistent communication on retail execution, highlighting accomplishments and clearly outlining follow-up needed from Distributor
Collaboration and Teamwork
Forge strong partnership with Distributor Sales team and act as a force multiplier
Become part of the Distributor team to increase share of mind and demonstrate best practices to motivate them to raise their game
Organization and Time Management
Utilize Repsly to build account call history, record accomplishments and optimize daily schedule
Key Call Points
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE: