The Vita Coco Associate Brand Manager - Commercial will be remote and will shift to in-office at our NYC HQ once normal office activity resumes. This role will report to the Brand Manager - Vita Coco.

Main Responsibilities:

  • Lead the development and execution of all branded content at the shopper level by collaborating closely with in-house creatives and cross-functional sales and marketing teams.
  • Lead the development of all point-of-sale materials, using commercial priorities and insights to inform channel-specific trade solutions.
  • Manage trade asset forecasting, production, and delivery, ensuring timely, on-budget executions and tightly monitored asset inventory.
  • Partner with the Category Management and Business Insights teams to build custom region-, channel-, and retailer-specific shopper marketing programs.
  • Lead the development and execution of in-store customer programs, including sweepstakes, promotions, partnerships, and trial programs, from ideation and concepting to measurement and post-program analysis.
  • Develop innovative trade solutions and build relationships with external partners to ensure the brand remains at the forefront of in-store execution.
  • Partner with the eCommerce and Omni team to connect digital shopper marketing programs to in-store execution
  • Support the launch of new brand innovation pilots, creating commercial strategies that can be scaled nationally upon success.
  • Partner with the brand manager � consumer communications to execute campaigns, consumer-led stunts and brand activations at retail.

Qualifications, Skills, Knowledge & Experience:

  • Bachelor's Degree required
  • 2-4 years of relevant CPG marketing or sales experience
  • Exceptional project manager and cross-functional collaborator, can juggle multiple priorities and build effective interpersonal relationships to get the best work done
  • Strong communicator with both internal and external stakeholders.
  • Strong experience in analyzing information and making insight-driven recommendations.