Vita Coco, the leading coconut water brand, launched in 2004 when two friends, Michael Kirban and Ira Liran learned about the tropical elixir after a chance encounter at a New York City bar. Not only did their discovery bring coconut water into the mainstream beverage aisle, it rebranded coconut water as a premium lifestyle drink and helped propel the trend of natural-functional beverages. Fast forward 17 years, and Vita Coco is available in 30 countries and has expanded coconut water into new occasions with innovations like Vita Coco Sparkling, Pressed, Coconutmilk, and Coconut Oil.

In 2018, All Market Inc., the parent company created by Michael and Ira, expanded into a true portfolio company, making it one of the largest independent and privately-owned beverage companies in the world. With the acquisition of RUNA, a clean energy drink, and the creation of Ever & Ever, an environmentally-minded, sustainably-packaged water category, the company is changing the ready-to-drink beverage landscape by offering its consumers better-for-you, yet convenient, options. Despite massive growth and success, The Vita Coco Company maintains the same entrepreneurial spirit on which it was founded, with a can-do culture that’s just beginning to tap the potential of the better-for-you beverage space.

Vita Coco is headquartered in New York City with international offices in Hong Kong, Singapore and London.

The Revenue Management and Commercial Finance Manager will report to the Director of Revenue Management & Strategy and be based out of Headquarters in NYC. This person will work on key projects and innovations at Vita Coco in a highly cross-functional role with visibility to top management. We are looking for an individual who is highly ambitious and interested in working at a fast-paced CPG company.


  • Develop overall pricing architecture and specific retailer plans across different channels (e.g. Grocery, Convenience, Drug, etc.). Work will include determining promotional effectiveness, setting EDV retails, and evaluating competitive pricing
  • Partner with sales team members on detailed volume forecasts to inform operations of demand needs
  • Serve as the primary Finance team member on innovation projects. In this role, you’ll develop financials, pricing, and forecasts on key innovation projects, while partnering with Marketing, Sales, and Operations
  • Partner with Sales on channel strategy work, evaluating which innovations make the most sense for a given channel and where we should place strategic bets
  • Lead projects to take the performance management and planning capabilities at Vita Coco to the next level


  • Bachelor’s Degree in Finance or equivalent combination of education and experience.
  • 4-6 years of experience in Finance at a CPG company, including 2+ years either in Sales Finance or Revenue Management
  • Demonstrated ability to complete quantitative and qualitative analysis and financial models
  • Advanced Excel modeling and PowerPoint skills required
  • Entrepreneurial, self-driven, and ambitious; ability to work independently and directly with senior management on key projects
  • Executive leadership career aspirations
  • Passion for the food & beverage space
  • Strong attention to detail

We currently have a 2 day per week in office requirement, to work from our office successful candidates must be fully vaccinated against COVID-19 and submit proof of vaccination, unless they qualify for a reasonable accommodation for bona fide medical or religious reasons.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.