The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.
In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.
In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
Monthly Product Allowance
Competitive Health Insurance Plans-No Waiting Period!
Monthly Phone & Car Allowance
Paid Maternity & Paternity Leave
Monthly Stipend Towards Fitness and Wellness Membership
Unlimited Paid Vacation Days
Our Leadership Team
Jonathan Burth
Chief Operating Officer
Jane Prior
Chief Marketing Officer
Charles Van Es
Chief Sales Officer
Michael Kirban
Executive Chairman
Martin Roper
Chief Executive Officer
Corey Baker
Chief Financial Officer
Brittany H.
Sr. Manager, Growth Marketing
“ Working at Vita Coco has been such a breath of fresh air that I somewhat stumbled upon in my marketing career. Vita Coco has taught me what it feels like to feel like you actually belong at a company. Culture is everything, and Vita Coco knows that. ”
Pete S.
Sales VP, DSD - North
“ The culture at Vita Coco is second-to-none. I consider Vita Coco as the oldest start-up in the country (in a good way); we have all the benefits/perks of a "big business", but the entrepreneurial mindset/attitude of a start-up. ”
Corbin P.
Sales Regional Account Manager
“ I find the entrepreneurial aspect of the company pretty cool! The product portfolio is expanding, and the better-for-you product innovations make it an exciting time to be here! ”
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Austin, TX
Dallas, TX
PWR LIFT Brand Educator
PWR LIFT Specialist (Dallas,Tx)
PWR LIFT Team Lead (Texas)
PWR Lift Market Manager
Houston, TX
Long Island, NY
Los Angeles, CA
Manhattan, NY, US
New York City, NY
Content Specialist Intern
Ecommerce Marketing Specialist
Junior Designer, Brand Creative
PWR Lift Market Manager
PWR Lift Sales Specialist (NYC)
Quality Assurance Coordinator
Revenue Management and Commercial Finance Associate Manager
Sales Operations Analyst
Technical Accounting & Policy and Financial Reporting Manager
Vice President of IT